Gold Key Media has been accredited as an Associate member by ABC, the industry body for media brand measurement in the UK.
Their Associate member status confirms that Gold Key Media is compliant with ABC’s industry agreed standards for both Bulk Distribution.
Gold Key Media are the world’s largest distributor of newspapers and magazines in both print and digital format to the leisure, corporate and travel sectors.
As an ABC Associate, Gold Key Media demonstrates that the processes it uses meets industry-agreed standards. This is a significant benefit to UK publishers who look to their suppliers to deliver accurate data and information in accordance with ABC standards.
Customers using Gold Key Media to deliver their campaigns will be able to obtain independently audited figures from ABC.
Duncan MacGillivray, Deputy Managing Director of Gold Key Media said: “we have worked closely with the ABC for over 15 years to ensure all our processes and systems are compliant with the industry requirements. The relationship has been mutually rewarding, helping both businesses develop these processes and adapt to the ever changing demands of this dynamic industry. Accreditation is the logical step in further cementing this close and productive relationship, and we are delighted to continue our work with the ABC to ensure industry standards are maintained. This comes hot on the heels of the accreditation we achieved for our Digital Entertainment Platform – further demonstrating Gold Key Media’s commitment to ensuring publishers have a trusted partner to help them find and retain readers and audiences.”
Jan Pitt, Commercial Director at ABC, said: “Congratulations to Goldkey Media for achieving ABC accreditation as a Bulk Distribution Associate. Through ABC accreditation, they’re able to demonstrate both their expertise and commitment to working to industry agreed standards on behalf of their publishing clients.”
About Goldkey Media
Gold Key Media are a Specialist Media Distribution and Audience Engagement Agency, supplying newspapers and magazines in print and digital format to the corporate, leisure, travel, luxury and event sector worldwide. They represent over 300 international publishers, distributing over 60 million newspaper and magazine copies per annum across a variety of public spaces including international venues and global events.
ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.
ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice processes to industry-agreed standards.
Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.